Parkland School District Interior Bus Advertising Program

 

 Interior Bus Advertising Program

Parkland School District

Reach your target audience at a low cost per impression.


Interior school bus advertising is a new unique way to promoteyour business or services in front of an attentive audience, ages8 to 18.

This feel-good advertising medium also gives back to the community by supporting Parkland School District, its programsand commitment to quality education.

We welcome any business that has a positive message orbrand to share with Parkland students.

Examples of acceptable advertising include those geared toward:

•  Health

•  Safety

•  Nutrition

•  Higher education

•  Recreational opportunities

To ensure these guidelines are followed, all advertising will bereviewed and will require approval from the 10-person Bus Advertising Committee, consisting of administrators, principals, teachers, community leaders and parents..

Demographics

• Number of buses: 46

• Average Daily Ridership for all high school buses: 1,840 in the morning and 2,070 in the afternoon for a total daily ridership of 3,680-4,140

• Average length of ridership: 33 minutes in the morning and 27 minutes in the afternoon

• Ridership numbers do not include extracurricular activities such as sporting events, performing arts trips, field trips and late activity buses. These are the busses designated for these activities

 

PROGRAM DETAILS AND OPTIONS

Limited to 17 advertisers.

All messages are subject to Bus Advertising Committee approval.

3-month program

  • $20 per bus per month on 25 buses=$500 per month for a 3 month total cost of $1,500

6-month program

  • $18 per bus per month on 25 buses=$450 per month for a 6 month total cost of $2,700

9-month program/full year

  • $15 per bus per month on 25 buses=$375 per month for a 9 month total cost of $3,375

Bonus exposure: receive June bus advertising for free

 

Includes installation of one message on each of the 25 buses.

An additional $300 fee for each seasonal or new message.

All advertisers must present proof of General Liability Insurance which names Parkland School District and The Factory Advertising as an additional insured.

 

 

 

Production

 

 

All signs will be 12" H x 24" W.

Advertiser must submit a PDF of the message via email for committee review.

Upon approval, advertiser needs to provide 25 magnetic signs.

(Estimated total cost is $500.)

 

Need help designing or producing your signs? The Factory Advertising can help and will estimate these costs for you before work begins.